#Blueprinting marketing how to#
#Blueprinting marketing professional#

#Blueprinting marketing professional#

In his 7+ years of professional experience, he has crafted go-to-market strategies for brands like Abbott (in Singapore), Genpact and CL Educate apart from the other small and medium businesses which have witnessed growth through his marketing and strategy consultation. Eventually, what started off as a hobby in his hostel room, turned out to be his greatest aim in life and he could leave his high paying post-MBA job to pursue his mission to help you, full-time.ĭarpan is an Electronics & Communication engineer by qualification with great appreciation for technology, automation and artificial intelligence in business and marketing. This exposure and brand building helped him get 3 job offers from outside the campus even when the final placements at IIM Udaipur had not begun.

Within a year, the blog went viral across the best B-schools of the country with students from these B-schools finding the content on the blog to be unique and extremely helpful in their marketing careers.

Darpan founded Super Heuristics as a marketing blog for MBAs while he was in the first year of his MBA program at the Indian Institute of Management (IIM), Udaipur. Therefore, Digital Marketing Blueprint, is created to only give you these first-principles of Digital Marketing that are crucial for your success as an MBA.ĭarpan Saxena is on a mission to help MBA students ‘create’ the best career outcomes in the field of marketing without depending on the placements. Which means that the first steps for you are to learn the first principles of Digital Marketing so that for your upcoming opportunities you are ready for a sound understanding of Digital Marketing and maybe can even lead a team in the near future.

#Blueprinting marketing how to#

Suppose you are in an interview, you are more likely to be tested on the first-principles of digital marketing than on how to actually run the campaign. You are an MBA and you are supposed to not only know digital marketing hands-on, but are also supposed to know the strategy behind planning your digital marketing campaigns as well. This clearly means that if you are an MBA student, you need to learn Digital Marketing for a bright and high-growth career ahead.

Further, for startups, digital marketing provides a level playing field, which means that digital marketing is probably the only marketing channel through which they can outdo the competitors who have bigger pockets.

Which means all the ‘traditional’ marketing roles require you to have an appreciation and understanding for digital and tech.

Brands and companies are moving, or rather, have moved towards digital methods of marketing which is a measurable form of marketing and turns out to be better on ROI than traditional marketing.

There is nothing such as a ‘traditional’ marketing role anymore. If you are an MBA student interested in the field of Marketing, you already know that Digital Marketing is something that you need to be good at. Digital Marketing Blueprint gives you the first-principles of Digital Marketing strategy that MBAs can’t miss out on